All Great Things Have Small Beginnings
When we first started working with Dreamscape, they had just launched their first and only storefront in Los Angeles and had very little marketing.
Trailers for their ticketed adventures had been produced for use in-store by captured experience footage and they had just contracted a company to conduct some on the street exit interviews of their guests. Some social media handles had been created, but video hadn’t really been utilized.
Our first stab a helping them, was to mix the exit interviews with the trailer and drop it onto Instagram where most of their potential audience likely existed.
Several versions of this specific edit were also created for delivery across all of the other social media platforms and a new relationship began to blossom.
Great post efforts lead to even better production results.
Time to Spread Our Wings
Dreamscape continued to expand aggressively, as startups do, and the need for content to fill their marketing handles grew with it. With the helpful insight from their marketing team, we began to provide them with even more content to build and feed their audience.
First up, was a behind the scenes look with one of their concepts artists.
Following a retrospective look at their short history, Dreamscape in the meantime had formed a partnership with Dreamworks to launch a partner experience with the release of How to Train Your Dragon: The Hidden World. This time we were able to produce the whole marketing project from top to down.
Of course, this cut was also reconfigured for all social media platforms and extra content was also pulled from the day to create ancillary content for Instagram Stories and Snapchat.