It Starts In A Traditional Way
The McCourt Foundation was near the end of their contract with Sketchers for the Los Angeles Marathon and was looking to push their attendance up a notch through a social media blitz.
The talented team at FishEggs Creative had already created a full graphics package, but needed help implementing edits for a series of commercial spots that were planned as part of the campaign.
Using existing footage from the previous year and FishEgg’s graphics package, we cranked out a series of 11 spots to air in sequence on NBC to garner excitement leading to the final day of sign ups. Here is one of the primary spots that emerged from the cuts:
Now it's timeto make it social.
And Then Breaks Out
Following the sign-up blitz, the Los Angeles Marathon team wanted to capitalize on their work in the social space and engage their audience on the day of the actual race.
Our goal was to quickly pull the video feed from NBC’s live coverage of the event, brand it with sponsors and push it out to social on Instagram and Facebook. Below is a sample of one of the videos we quickly pulled and rebranded for Instagram Stories.
In total, we were able to pull over 20 distinct and specifically formatted clips for their social channels. This proved to be a particularly interesting challenge, as over 24,000 individuals signed up for the race imminently crowding any cellular coverage for the day, but the Los Angeles marathon team was more than excited with the results.